MED 510 Niteliksel Araştırma Yöntemleri



Course Convener: Esra Ercan Bilgiç

Monday, 19:00-21:50, S E4 – 303


The Research Methods courses are offered in the second semester of the Program’s first year. The courses come with “qualitative” and “quantitative” options. In the Qualitative Research Methods course, the students will be invited into the world of interpretive epistemologies and concordant techniques like discourse analysis, ethnographic study and oral history. Each week a different instructor will teach a specific qualitative method. In the other option, namely, Quantitative Research Methods, work on the measurable social facts will constitute the main focus.

Objectives and Learning Goals:

By successfully completing the course students will be able to:

  • get an understanding of research design and the issues involved in collecting, analyzing and

interpreting data.

  • be familiar with research methods commonly used in the social sciences in general and

media and communications in particular.

  • identify appropriate method(s) for researching specific problems.
  • design and conduct empirical research using methods appropriate to the task.
  • interpret and critically evaluate research studies in media and communications.

Required (and Supplementary) Texts and Readings:

Most of the required readings are available online via MED 510 page at Online Bilgi. Additionally, a course pack consisting of the required printed texts is available at the photocopy room. Recommended books are the followings:

  • Bauer, Martin and G. Gaskell (Eds) (2000). Qualitative Researching with Text, Image and Sound. A practical handbook for social research. London: Sage
  • Biggam, John (2008). Succeeding with Your Masters Dissertation: A Practical Step-by-Step Handbook. New York: Open University Press. Electronic book accessible through:
  • Blaxter, Loraine (2006).  How to Research. New York: Open University Press. Electronic book accessible through:
  • Oliver, Paul (2003). The Student’s Guide to Research Ethics. Berkshire: McGraw Hill. Electronic book accessible through:

Grading and Assessment:

Students must submit two written assignments, 1500 words each. The first assignment should be submitted by Monday, 12 April 2010 and the second assignment should de submitted by Friday, 4 June 2010. Assignments will be written according to MLA style, Times New Roman, 12 font, double spaced, with a cover page indicating the course’s name, title of the research method chosen, the student’s name, student id number, and instructor’s name. Each assignment will constitute 50% of the final grade.

Students should choose any two of the qualitative research methods. In completing their assignment, they will be expected to demonstrate that they are able to implement the research techniques taught in lectures.  An assignment guide for each method will be provided at the end of each lecture. For example, when a student chooses Interviewing, she/he will be expected to:

Identify a research question. Design an interview guide. Identify an appropriate sample of respondents. Recruit three respondents and conduct an interview with each. Transcribe at least one interview. Conduct a brief analysis of the main themes of the interviews. Report on the findings, relating these to the research question. Reflect on the strengths and weaknesses of the method, procedure and findings.

In the assessment of the assignments examiners will look for implementation (%25), presentation (%25), content (%25) and critical judgment (%25).

Calendar and Readings:

Spring Semester 2010


Topic and Readings

Week 1

February 8

No Lecture
Week 2

February 15

Introduction – Designing qualitative research                                             Esra Ercan Bilgiç


King, Gary et all (1994). Major Components of Research Design. In Designing Social Inquiry: Scientific Inference in Qualitative Research. Princeton: Princeton University Press, pp. 12-27.

Electronic book accessible through:

Week 3

February 22

Classical content analysis                                                                                   Esra Ercan Bilgiç


Bauer, Martin (2000). Classical Content Analysis: a Review. In M. Bauer and G. Gaskell (Eds) Qualitative Researching with Text, Image and Sound. A practical handbook for social research. London: Sage, p 131-151.

Tunç, Aslı (2010). Türk Yazılı Basınında Adalete İlişkin Haberlerin Sunumu.  Kalem, Seda (ed) içinde. Adalet Gözet: Yargı Sistemi Üzerine Bir İnceleme. İstanbul: İstanbul Bilgi Üniversitesi Yayınları.

Week 4

March 1

Corpus construction and discourse analysis                                                    Halil Nalçaoğlu


Barker, Chriss (2001). Chapter 3 – Tools for Discourse Analysis. In Cultural Studies and

Discourse Analysis. London: Sage, p. 62-83. Electronic book accessible through:

Week 5

March 8

Visual/semiotic analysis                                                                                     Esra Ercan Bilgiç


Penn, Gemma (2000). Semiotic Analysis of Still Images. In M. Bauer and G. Gaskell (Eds) Qualitative Researching with Text, Image and Sound. A practical handbook for social research. London: Sage, p.227-245.

Jean M. Grow (2006). “Your Life is Waiting!”:  Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising. Journal of Communication Inquiry, 30; 163. Electronic journal accessible through:

Giardelli, Davide (2004). Commodified Identities: The Myth of Italian Food in the United States. Journal of Communication Inquiry, 28; 307. Electronic journal accessible through:

Week 6

March 15

Individual interviewing                                                                                                 Esra Arsan


Boyce, Caroline and Palena Neale (2006).Conducting in Depth Interviews. Pathfinder International Tool Series. Available online at:

Week 7

March 22

No lecture

Week 8

March 29

Focus group interviewing                                                                                                Aslı Tunç


Morgan, David. L. (1997). Focus Groups As Qualitative Research, pp.1-30.

April 5  Spring Break

Week 9

April 12

Phenomenology and hermeneutics                                                                         Ayhan Kaya


Laverty, Susann M. (2003).  Hermeneutic Phenomenology and Phenomenology: A Comparison of Historical and Methodological Considerations. International Journal of Qualitative Methods 2 (3). Electronic journal accessible through:

Kaya, Ayhan (2004). İdeolojiden İDolojiye yolculuk: Düşüncebilimden Kimlikbilime. Doğu-Batı Dergisi, İdeolojiler 1, No 28.

Kaya, Ayhan et all (2007). Belgian Turks A Bridge or a Breach between Turkey and the European Union?. Report available online via

Week 10

April 19

Oral history                                                                                                                    Aslı Odman


Neyzi, Leyla (1999). “Giriş”, İstanbul’da hatırlamak ve unutmak : birey, bellek ve aidiyet. İstanbul : Türkiye Ekonomik ve Toplumsal Tarih Vakfı.

Danacıoğlu, Esra (2007). “Giriş”, Geçmişin İzleri. Yanıbaşımızdaki Tarih. Tarih Vakfı Yurt Yayınları.

Week 11

April 26

Ethnography and participant observation                                                               Erkan Saka


Marcus, George E. (1995). Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography. Annual Review of Anthropology, Vol. 24,p. 95-117. Electronic journal accessible through:

Week 12

May 3

Survey and questionnaire design                              Halil Nalçaoğlu & Ömer Eren (Ipsos KMG)


Walonick, David S. (1997). Excerpts from Survival Statistics. Bloomington:StatPac.

Week 13

May 10

Sampling and inference Özlem Hesapçı
Week 14

May 17

Tutorial Week