MED 531 Medyadaki Toplum

Syllabus

MED 531

Society in the Media

Instructor: Prof. Galip B. İsen (Santral E4-110; (212) 311 7722; gbisen@bilgi.edu.tr)

Course Title: MED 531 Society in the Media

Description:

Cultural environment is not only the source and the medium of communication but also its “matter”. All knowledge of life is created and articulated in the social life world where meanings are attributed to numerous phenomena of life. Communication plays a role in creating, reproducing and articulating this “meaning”, which is the basis of social reality. By charting the flow of meanings in the habitat of the political animal, the media not only reflects what is happening in that society but also what that society is.

This course aims to study the mutually formative relationship between the media and the cultural phenomena and structures – social order, aspects of power, the cognitive styles and processes at work and actions of the people who experience all of this as “social life”. Following an introductory theoretical orientation, the students will be asked to apply the insight thus gained to the actual happenings reported in the press by generating and testing hypotheses using the newspapers as an empirical universe. The coursework will be a group project where the individuals’ roles in communication and forming or acquiring ideas will be a process of synergy.

Grading and Assessment:

There will be no midterms or a final exam in the ordinary sense. Students will be required to conduct research on the written media (press) to test the hypotheses they will be asked to generate on a subject matter of their own group’s choosing. Naturally, the professor preserves an unchallengeable right to approve or disapprove the students’ topics of interest.

The course requires team work. Any work done has to be a group project. Ability to work in tandem and productively so is going to be part of the final grade both for individuals and the group. Think of this as a preparation to realtime corporate work environment.

Attendance and participation where a graduate course is concerned should be trusted to the responsibility and discretion of the student. However, this course is a combination of theoretical concepts and applying them to “real life”. Since the course will be in a constant state of flux, students are well advised to follow proceedings closely.

Calendar and Readings:

Fall Semester 2009

Week Topic and Readings
Week 1Oct. 5, 2009 SOCIETY & CULTURE AS THE MEDIUM OF COMMUNICATIONKnowing About Life:

1. Tenets of knowledge: basics of epistemology and method in the social sciences: What is “scientific” knowledge? Molar vs. a molecular approach: The whole and its parts. The outlook of classical and critical theories. Weltanscaaungen.

2. The making and telling of history: Information, knowledge, understanding the social life world. How does “news” differ from scientific knowledge and journalism from science? Impartiality, neutrality, objectivity… “Myth” or “reality”, or the “mythology of reality”?

3. Political symbols, representation and communication of what is conceived as “the truth”

Week 2Oct. 12, 2009 SOCIAL LIFE & ORGANIZATION: THE RIVERBED OF COMMUNICATION1. Social organization and interaction as adaptive behavior: Power, organization and communication in animal societies and non-complex human communities

2. Complexity of the social life world: Gemeinschaft and gesellschaft– differentiation, symbols and communication in relation to the complexity of social organization and cognition

3. Culture as a premise of communication. Politics and politicians as news and newsmakers – who makes the newsmakers?

Intro to empirical work: tracing theories in the news, learning to make hypotheses.

(Oct. 17 Deadline for  Add/Drop Period)

Week 3Oct. 19, 2009 SOCIAL FORCES, SOCIAL BALANCES AND POWER1. Basic sociological revisions and revisits: Social hierarchies and stratification – politics in relation to strata, groups, individuals and their interests.

2. Power and its distribution: concentric and decentralized forms of power (hydraulic societies, empires, feudalisms, central and decentralized power).

3. How do we get to know our place in the world? The place of “news” in our mental picture of life

Developing and completing the hypotheses

Week 4Oct. 26, 2009 SOCIAL FORCES, SOCIAL BALANCES AND POWER (continued)1.Politics as a process of conservation and exclusion: from caste systems to hydraulic societies; race, gender, minorities, underlings etc.

2.Economy, business, and other interactions with power.

3.Globality of politics and supranational power – from national states to…?

4.Communicating political ideas, commuting ideas into action through communication

Stil improving hypotheses

Operationalizing hypotheses

Week 5Nov. 2, 2009 REPRESENTATIONS IN POLITICS 1. The problematic of legitimacy or reflecting the politics of power: 2.Ideology and the individual citizen: Political communication, political socialization.

Review and approval of hypotheses

Beginning data collection with a reminder lecture and discussion on:

1. The social and political functions of the media; media and business and the media as business; journalism and diversity; reflecting and reporting conflict and collusion.

2. Where is the society in the media?

Week 6Nov. 9, 2009 REPRESENTATIONS IN POLITICS  (continued)Initial work on correlating the theoretical and the empirical finds

Work on research data

Week 7Nov. 16, 2009 Research progress review with theoretical supplementation
Week 8Nov. 23, 2009 REPRESENTATIONS IN POLITICS  (continued)Research progress evaluation
Week 9Dec. 7, 2009 Free research
Week 10Dec. 14, 2009 What raw data points to in understanding the function of the media…Collating the hypotheses with data.

(Dec. 11 Withdrawal Deadline)

Week 11Dec. 21, 2009 POLITICS AS HERMENEUTICS AND PRAXISEvaluating collected data with regard to theory:

Finalizing research reports

1.The substance of political hermeneutics: Political cognition and choice

2.Discourse, credence, belief and conviction: the political mind behind the political action, political attitude development

3.Communication as a factor in egocentrism, ethnocentrism, stereotyping and prejudice

Week 12Dec. 28, 2009 POLITICS AS HERMENEUTICS AND PRAXIS (continued)Writing the final research report.
Week 13Jan. 4, 2009 CONCLUSION OF COURSE DELIVERY OF THE REPORTS

Notes:

DISCOVERING THE MEANING OF WHAT IS COMMUNICATED – RESEARCH PRACTICE AND REPORTING

(AN EXTRAPOLATION OF WHAT IS EXPECTED FROM EMPIRICAL WORK)

Applied research involves data gathering and interpretation, forming “falsifiable” hypotheses and testing them (verification?). and finally, drafting, correcting, writing and presenting a research report.

GETTING ORIENTED

Using the media (press) as A universe for social research, the library and morgue experience, basics of seeking, finding and filing relevant data in news and other published (broadcast) items.

WORKING WITH DATA

Forming data into (basic) statistics, collating data into “information”   relevant to the hypotheses

APPLYING DATA TO HYPOTHESES

Corroborating/denying hypotheses using the collected data, how to argue relevance, support or discard assumptions and judging possible weaknesses of research premises, projects, methodology, arguments and data. Report writing.

EXPERIENCE IN TRUTH MAKING

Evaluating the research experience as an adventure in reaching/writing

“the” truth.

GAZETENİN İLK SAYFASI ÜZERİNDEN YAPILACAK İŞLEMLER:

  1. SAYFA MUHTEVASI SAPTANACAK:

Sayfadaki haber sayısı :

Sayfadaki haber fotolarının  sayısı :

Sayfadaki reklam sayısı :

Sayfadaki anons sayısı :

Sayfadaki karikatür sayısı :

Sayfadaki makale sayısı :

Sayfadaki yazar fotosu sayısı :

  1. HABER DAĞILIMI SAPTANACAK: (başlıkları ve alt başlıkları ile gereğinde ilk cümleleri veya neden bahsettikleri not edilecek)

Sayfadaki siyaset haberi sayısı :

Sayfadaki terör haberi sayısı :

Sayfadaki ekonomi haberi sayısı :

Sayfadaki magazin haberi sayısı :

Sayfadaki spor haberi sayısı :

Sayfadaki sosyal haber sayısı (sağlık, işçi, din, çevre) :

  1. VERİLEN ÖNEM: (haberin sayfadaki yeri – surmanşet, manşet, foto desteği, başlık punto vs.)

a. SÜRMANŞET: Haber başlığı, alt başlığı

Haberin konusu, ilk cümlesi:

b. MANŞET: Haber başlığı, alt başlığı

Haberin konusu,  ilk cümlesi:

c. 1. DERECE HABER: Haber başlığı, alt başlığı

Haberin konusu, ilk cümlesi:

d. 2. DERECE HABER: Haber başlığı, alt başlığı

Haberin konusu, ilk cümlesi:

e. KÜÇÜK HABER: Haber başlığı, alt başlığı

Haberin konusu, ilk cümlesi:

SADECE TERÖR HABERİ İLE İLGİLİ OLARAK YAPILACAKLAR:

  1. Terör haberlerinin başlıkları
  1. Terör haberlerinin sayfadaki ağırlığı
  1. Haber kime atfedilmiş? Kaynak kim olarak gösterilmiş? Kimin verdiği bilgiye göre?
  1. Haberin bütünü içinde olay mı laf mı hakim?
  1. Haberin dili nasıl? Argo var mı?

GAZETENİN İSİM BANDININ (HURRİYET, SABAH VS.) ÜZERİNDE YERALAN VE SAYFAYI ENİNE TAMAMEN KAPLAYAN “BİR TEK” HABER VAR İSE SÜRMANŞET” SAYILACAKTIR.

GAZETE LOGOSUNUN UZERİNDE BİRDEN FAZLA HABER ÇIKMIŞSA BUNLAR DİĞER HABERLER GİBİ BOYUTLARINA GÖRE DEĞERLENDİRİLECEKTİR.

DİĞER HABERLER:

SÜRMANŞET SAYMAYACAĞIMIZ DİĞER HABERLER İÇİN ŞÖYLE BİR DEĞERLENDİRME ÖLÇÜSÜ KULLANILACAKTIR.

  1. MANŞET: DİĞER HABERLERDEN GÖRÜNÜR BİÇİMDE AYRILAN BÜYÜK PUNTOLAR İLE VERİLMİŞ VE DİĞERLERİNDEN FARKEDİLİR BİÇİMDE DAHA DETAYLI OLARAK SAYFAYA KONMUŞ OLAN VE GAZETE ÖNSAYFA YÜZÖLÇÜMÜNÜN (İLGİLİ FOTOGRAF VARSA O DA DAHİL OLMAK ÜZERE) EN AZ YÜZDE  25’İNİ KAPLAYAN VE DE BARİZ BİÇİMDE ÖNE ÇIKARILDIĞI GÖRÜLEBİLEN HABERLER.
  2. BİRİNCİL HABER: MANŞETE YAKIN BOYUTLARDA VE GÜNDEME BİRİNCİ SIRADAN ALINAN VE SAYFANIN YÜZDE 15 20’Sİ KADAR YER KAPLAYAN BAŞLIKLARI BÜYÜK PUNTOLARLA ATILAN HABERLER
  3. İKİNCİL HABERLER: SAYFADA BÜYÜK BİR AĞIRLIK TAŞIMAMAKLA BİRLİKTE GÖRÜLMEMESİ İMKANSIZ BOYUTLARDA YAYINLANAN VE EN AZ BİR BUÇUK SÜTUN GENİŞLİĞİNDE OLAN ORTA BOY VEYA KÜÇÜĞÜMSÜ PUNTOLARLA YAZILAN HABERLER
  4. KÜÇÜK HABERLER: BİR SÜTUNA KÜÇÜK PUNTO BAŞLIKLA VERİLEN AMA BİRİNCİ SAYFADAN DUYURULMASI DOLAYISIYLA ÖNEMLİ SAYILAN HABERLER